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What is your
Pearland Area circulation?
Can I subscribe to Coffee
News?
How often do you
publish and where are you distributed?
How long has Coffee
News been in existence?
Can restaurants
advertise in Coffee News?
How much is an ad?
Why do you recommend
that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and
then?
Q: What is your Pearland Area circulation?
A: Look for us everywhere from fine dining to fast food. 70% of
our locations are restaurants, delis, coffee houses, etc. Everywhere
people grab a bite to eat or enjoy a cup of coffee. The remaining 30% are
distributed to places were people are known to wait such as car washes,
oil and lube changes and doctors offices.
Q: Can I subscribe to Coffee News?
A: You cannot currently subscribe to Coffee News. It
is a free publication distributed primarily at restaurants or any other
place where you might have some time to read while waiting.
Q: How often do you publish and where are you
distributed?
A: New issues are distributed weekly to restaurants, delis,
coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading
to those waiting for their meals (seen by a high number of readers 3
meals a day!) or relaxing over a cup of coffee. With Coffee News, there
is no BAD news - only trivia, fun facts, local events, and other fun
things that draw attention (like the chance to win cash each month). To
see the locations where you can pick up a copy of Coffee News,
visit the distribution area of
this web site.
Q: How long has Coffee News been in existence?
A: Coffee News was originally researched and founded
by Jean Daum in Winnipeg,
Canada in
1988. It has grown to over 500 locations in 50 countries worldwide!
Q: Can restaurants advertise in Coffee News?
A: No. As a courtesy to all our restaurant and
coffee shop clients in the area, we offer the protection that no business
in the restaurant industry will be allowed to advertise in Coffee
News. Although most restaurants would love to have an ad, they
are disallowed automatically. The reason -- a Burger King ad in Coffee
News, for example, would have every McDonald's refusing to carry
Coffee News. No restaurant would welcome their competitor's efforts to
take away their customers right inside their own premises, so they would
naturally kick them out -- and Coffee News too.
We do offer restaurants carrying Coffee
News a free location listing on our web site showing our readers where
they can pick up a free copy of Coffee News.
Q:
How much is an ad?
A: Ads in Coffee News are less expensive
than other print media, so the small business person can easily afford to
advertise. You can advertise in Coffee News for as little as the cost of
a cup of coffee per day! So unless another company in your
"category" of business is already advertising in the edition,
it is open to you. Remember all ads in Coffee News are “EXCLUSIVES”,
meaning we only allow one type of business in each edition, allowing our
advertisers to LOCK OUT their competition - unlike any other publication
in town!
Q: Why do you recommend that the ad run for at least
13 weeks?
A: A good ad is like a seed for a fruit tree.
Repetition is its water. Weekly consistency is its sunlight. The longer
your seed is allowed to grow in the mind of the public, the greater and
greater your harvests will be. What size harvests do you want to see?
For more, read about "the
benefits" of advertising in our Coffee News article, Repetition!
Q: How do I pay for the ad?
A: We offer you a lot of flexibility in how you choose to pay for
your ad. You may pay for the ad by cash, check or Visa/Mastercard.
Payment option are determined by the length of your ad run.
Q: Do I need to design the ad?
A: NO... If you already have a camera-ready ad --
GREAT! If you don't, well then that's great too because we'll work with
you to create one. The ad production fee is $30.
Q: Can I change an ad now and then?
A: Yes, you can. There is never a charge for
minor ad changes, which may be e-mailed, faxed or phoned in.
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