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Benefits of Coffee News Advertising
There are many benefits
Coffee News provides to its advertisers. Among them:
- Ads are less
expensive than other print media, so the small business person can
easily afford to advertise regularly.
- All ads are
exclusive, which means no other company in their category can advertise
at the same time. ADVERTISERS CAN KEEP THEIR COMPETITION
OUT! Small businesses appreciate this bonus.
- Ads can be changed
weekly via e-mail, phone or fax.
- Ads are working three
meals per day - seven days per week. Consistency brings results!
- It provides for the
repetition of your advertising that is needed to establish buyer
patterns -- at low cost!
- It attracts loyal
customers rather than aiming at bargain hunters.
- Coffee News has a proven track
record. Potential advertisers remain on a waiting list for several
years once they discover the kind of results Coffee News actually
gets.
- The ads are rotated
every week so each advertiser has the choicest spot.
Small ads often are obscured in other print media because the big
buck advertisers often get better placement.
- All ads are 3" x
2" so no advertiser can overpower another by buying a larger
ad.
- It takes the average
reader eight to ten minutes to read Coffee News as
compared to thirty minutes to read a 48 ++ page daily paper. This
means Coffee News receives six to twelve times the
scrutiny.
Why advertise
with Coffee
News?
The reason why Coffee News is so successful is because it
is good for everybody and everything it touches. Even other media
services gain better results for their clients when they place an ad
for them in Coffee News.
It provides a few
minutes of light reading while the order is taken and the meal is
prepared. Since most patrons can read Coffee News in
about eight minutes, they have plenty of time to read all the ads as
well. Coffee News works!
Surveys have
shown that each Coffee News is read five to seven times
in local restaurants: readers are encouraged, since it’s
FREE, to either take it with them or return it to the stand for others
to enjoy. Every week a new issue is delivered to the rack and old copies are
recycled.
Restaurants no
longer need to buy several local papers for their patrons. They can now
provide Coffee News as a no cost substitute for patrons
who demand something to read while eating. Since patrons enjoy
Coffee News, restaurants enjoy repeat business.
Did you know that
on average, we each see over 3,000 different commercial messages daily.
Advertising is everywhere and businesses must be more savvy than ever
in how they present themselves and spend their ad dollars. Most small
and medium-sized businesses are very poorly served by print, radio and
TV advertising because of the simple fact that in order to reach the
people who are potential customers, they have to buy at least four or
more times the circulation they need. Even direct mail, which does
allow them to choose their own circulation, can be very expensive.
Enter Coffee News!
Your neighborhood
business NEEDS neighborhood coverage, and there’s
very little, if any, advertising media that allows you to target your
advertising
dollars so precisely, so effectively at so much less cost. Coffee
News manages to reach the highest and most potent concentration
of potential customers of ANY media -- for a fraction of the cost!
Read the
fascinating story How All Advertising Works, by Coffee News
founder Jean Daum.
To ensure your ad gets views,
place it in the Coffee News!
To advertise in Coffee News
or to have Coffee News delivered to your restaurant or office EMAIL US! or call 281-489-0580.
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